Last verified 16 Sep 2026 · Sources
NutriLabels and Genesis (from Trustwell, the company formerly known as ESHA and its Genesis R&D software) both take a formulation and produce a compliant Nutrition Facts or Supplement Facts label, but they’re built for different buyers. NutriLabels is a self-serve, per-label tool you can use without talking to anyone. Genesis is positioned on Trustwell’s own site as enterprise formulation and labeling software accessed through a demo request, with no price published anywhere we could find. This comparison was checked against Trustwell’s Genesis product page and Genesis landing page (https://www.trustwell.com/products/genesis, https://www.trustwell.com/genesis/) as of September 2026.
Quick answer
Trustwell does not publish Genesis pricing on its site; the product pages direct visitors to “Schedule a Genesis Demo” rather than showing tiers or a price (https://www.trustwell.com/products/genesis). NutriLabels publishes its prices directly: $29 one time for a single product, or the Studio plan ($299 a year: every product you make, plus the compliance binder and PDF reports) if you run more than one SKU. Genesis covers more jurisdictions on paper (Trustwell’s site lists the US, Mexico, Canada, and the EU), while NutriLabels builds to US FDA requirements. Genesis also serves supplements (Genesis Supplements) and restaurant menu labels, categories NutriLabels does not currently build for.
Side by side
| NutriLabels | Genesis (Trustwell) | |
|---|---|---|
| Entry price | $29 one time per product | Not published on site; demo request only (https://www.trustwell.com/products/genesis) |
| One-time option | Yes | Not published |
| What’s included at entry | Print-ready PDF/SVG/PNG, ingredient statement, allergen declaration, serving-size wizard, compliance audit, 12 months of edits included | Per Trustwell: “fast, accurate nutrition analysis, formulation, and labeling software,” allergen review alerts, document storage for audit compliance, product versioning (https://www.trustwell.com/products/genesis). Scope of an entry package not published |
| Edit/revision policy | 12 months of edits included, downloads never expire | Not stated on trustwell.com |
| Formats | Standard vertical, simplified, tabular, linear, dual-column (per serving/per container, as packaged/as prepared), bilingual EN/ES, infant, children 1–3 | Nutrition Facts (foods), Supplement Facts, restaurant menu labels, “multiple customizable label formats” (https://www.trustwell.com/products/genesis) |
| Markets/jurisdictions | US (FDA) | US, Mexico, Canada, European Union (https://www.trustwell.com/products/genesis) |
| Turnaround for expert help | Label Review $69, within 5 business days; Done-for-you label $249, within 5 business days | Not published; Trustwell lists “Training Services,” “Implementation services,” and “Application Managed Services” without stated turnaround (https://www.trustwell.com/products/genesis) |
| Refund policy | 14-day money-back guarantee on your first Single Product | Not published on trustwell.com |
| Free tier/preview | Calories, qualifying claims and allergen line free, no card; every other value and %DV unlocks at $29 | No free tier found; site offers a scheduled demo, not a self-serve free preview (https://www.trustwell.com/products/genesis) |
Where they differ
Pricing model and transparency. NutriLabels lists its prices on its own pricing page. Genesis’s pricing is not published anywhere on trustwell.com that we could fetch. Every path leads to “Schedule a Genesis Demo,” so if you’re comparing the two on cost, you have a number for one product and none for the other until you talk to Trustwell’s sales team.
Buyer motion. NutriLabels is designed to be used without a sales conversation: build a label, see your calories, the claims you qualify for and your allergen line free, then pay $29 to unlock every other value or subscribe to the Studio plan. Genesis’s product pages are built around requesting a demo, which is typical of enterprise software sold to larger manufacturers and co-packers rather than a self-serve checkout.
Category coverage. Genesis explicitly covers Supplement Facts labels and restaurant menu labels in addition to Nutrition Facts (https://www.trustwell.com/products/genesis). NutriLabels’ builder is scoped to Nutrition Facts label formats for foods; it does not currently produce supplement or menu labels.
Jurisdiction breadth. Trustwell’s Genesis page lists compliance across the US, Mexico, Canada, and the EU. NutriLabels builds to US FDA requirements (21 CFR 101.9, RACC serving sizes under 21 CFR 101.12); if you need Mexican or EU label compliance in the same tool, check Genesis directly, since that’s not something NutriLabels offers today.
What’s disclosed without a sales call. Genesis’s product pages describe features (allergen review alerts, document storage for audit compliance, product versioning) but disclose no price, refund policy, or edit policy without contacting sales. NutriLabels states its price, its 14-day money-back guarantee on your first Single Product, and its edit policy (12 months of edits included) on the same page a visitor lands on.
Who each fits
A brand or co-packer already fielding formulation questions across multiple countries, and prepared to go through a demo and sales process to see pricing, is the audience Genesis’s own site is written for. Its coverage of Supplement Facts and restaurant menus, plus stated support for the US, Mexico, Canada, and the EU, points toward larger or more complex operations.
If you’re a cottage-food maker moving to wholesale, a small brand launching a new US SKU, or a co-packer that wants to see an exact price before committing, you’re better served starting with NutriLabels’ free preview: build your label, see your calories, the claims you qualify for and your allergen line at no cost (every other value and %DV stays hidden until you unlock it), and decide from there whether the $29 single-product unlock or the Studio plan ($299/yr) fits, without a sales call.
Choose
A price you can read before any demo lets you plan your label budget in an afternoon. If you’re running more than one SKU, start with the Studio plan ($299 a year: every product you make, plus the compliance binder and PDF reports, AI spec-sheet import, recipe costing, product approval and three user seats), and the Co-packer plan ($1,199 a year: everything in the Studio plan plus client folders, white-label documents and five seats) covers client brands. If you only need one label, enter your recipe, then see your label: your calories, the claims you qualify for and your allergen line are free, no card required, and Single Product ($29 one time) unlocks every other nutrient value and %DV, every FDA format your product qualifies for, the ingredient statement and allergen declaration; or send us the recipe and we build it ($249, within 5 business days). See pricing, or build your label free to see the free preview first.
FAQ
Does Trustwell publish Genesis pricing?
No. Trustwell's Genesis product page directs visitors to 'Schedule a Genesis Demo' and does not list prices, tiers, or a self-serve checkout (https://www.trustwell.com/products/genesis).
What markets does Genesis cover?
Trustwell's product page lists the United States, Mexico, Canada, and the European Union for geographic compliance (https://www.trustwell.com/products/genesis).
Can you buy a single label from Genesis without a sales call?
Not based on what's published. Genesis is positioned as enterprise software accessed through a demo request, not a per-label purchase.
What formats does Genesis produce?
Nutrition Facts labels for foods, Supplement Facts labels, restaurant menu labels, and other customizable label formats, per Trustwell's product page (https://www.trustwell.com/products/genesis).
Is Genesis the same product as ESHA Genesis R&D?
Genesis was formerly published as ESHA Genesis R&D; ESHA is now part of Trustwell, and the product is marketed as Genesis Foods and Genesis Supplements on trustwell.com.
More comparisons
LabelCalc, Nutritionist Pro (Axxya Systems), MenuCalc, Multiple. See the full all comparisons.